Belonging Project Podcast
Belonging Through Self-Advocacy: A Cross-Generational Conversation with Febronia Ruocco
On finding your voice, owning your story, and creating space to belong
In this episode of The Belonging Project Podcast, host Fiorenza Rossini is joined by Febronia Ruocco — Global Strategic Insights & Analytics Director and Executive Leadership Coach — for a heartfelt and thought-provoking conversation about what it really means for women to advocate for themselves, at work and beyond.
Together, they explore Febronia’s professional journey across industries and cultures, and how self-advocacy has played a pivotal role in shaping her leadership path.
They unpack the often-unspoken generational dynamics that influence how women show up at work, especially when it comes to speaking up, setting boundaries, and owning their voice.
Wow. It’s such a deep conversation.
This episode dives into:
- The impact of generational narratives on women’s confidence and communication
- How cultural heritage and upbringing shape our ability to self-advocate
- The connection between self-advocacy and a sense of belonging
- Why creating psychologically safe environments is key to helping women thrive
- Febronia’s personal reflections on leadership, identity, and authenticity
Whether you’re early in your career or navigating leadership as a woman in today’s workplace, this episode offers both inspiration and practical wisdom on how to claim your space — with courage, clarity, and care.
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🎧 Episode Highlights:
04:31 The Importance of Self-Advocacy
07:23 Cultural Influences on Self-Advocacy
09:58 Generational Perspectives on Advocacy
13:19 When Self-Advocacy meets Belonging
16:05 Finding Belonging in One’s Own Skin
19:22 Creating Supportive Work Environments
21:21 Recognising Signs of Belonging
Host
Fiorenza Rossini
Career and Leadership coach helping working parents navigate career pivotsFiorenza started building her coaching business in 2016 while still working in investment banking. When her first child was born in 2019, she knew something had to give. Like many parents, she realised she couldn’t keep growing her career in the same way while also being the parent she wanted to be. Her priorities became clearer, and she chose to leave corporate life to focus fully on her coaching work. Today, Fiorenza supports driven professionals & leaders who are also parents of young children, who find themselves to be at a pivot point - whether that’s returning to work, stepping into leadership, or rethinking what career growth now looks like.
